Will Amazon offer a data service as part of Prime?
Multiple unnamed sources told BGR on Friday that Amazon is planning to offer a wireless data plan for its unannounced 3D-laced phone, which is supposed to make an appearance in the coming months. Currently, this plan is called
"Prime Data," and will be one of the big selling points for the phone.

Unfortunately, that's it for juicy details. The rest is mere speculation by sources close to Amazon's plans. There's some belief that Amazon's phone will be offered exclusively at AT&T
in the United States. This plan may be similar to AT&T's "Sponsored Data" program launched back in January.

"Data charges resulting from eligible uses will be billed directly to the sponsoring company; the customer simply enjoys their content via AT&T's wireless data
network," states AT&T's PR. "Customers will see the service offered as AT&T Sponsored Data, and the usage will appear on their monthly invoice as Sponsored Data. Sponsored Data will be delivered at the same speed and performance as any non-Sponsored Data content."

In other words, use a sponsor's app and that usage won't be charged against the customer's monthly data pool. In Amazon's case, users may not be charged for accessing Music in Amazon MP3, or watching a movie or TV show via Instant Video. They also may not be charged for downloading an app via the Appstore, or for shopping via the mobile app
.

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